POSITIONING A 'HEALTHY' BRAND FOR FUTURE ADVANCEMENT AND EXPANSION
As one of the BIHLER Group Companies, BihlerMED was poised for its next phase of product offerings and growth. They needed to elevate their brand identity and expand their awareness in the market.
INNOVATION FOR A HEALTHIER FUTURE.
As an innovative developer, manufacturer and marketer of cordless surgical and medical devices, BihlerMED was in search of a brand positioning that was commensurate with its distinctive products and services. Visual, verbal and media solutions were developed to communicate key messages to core decision-makers within the medical community.
A FRAMEWORK OF DISTINCTION.
Following an initial research and discovery phase, visual assets were created that included a word mark and brand signature. The distinctive two-color word set offered synergy with its corporate siblings while providing a singular identity for the brand. Incorporated in the new signature was its unique brand line: Together, healthier happens™. This three-word phrase directly reflects the BihlerMED mission of partnership with the medical community and improved outcomes for patients.
A SUCCESSFUL OPERATION.
With the firm brand foundation in place, BihlerMED communications vehicles were developed, which incorporated both digital and traditional media. Central to the effort was a website, developed to market its distinctive surgical offerings, while also featuring the company’s extensive product development capabilities. Attuned to today’s highly mobile culture, the site’s responsive design enables viewing on all mobile devices. Additional digital assets were developed in various e-media formats to support online marketing programs and PR.
INNOVATION FOR A HEALTHIER FUTURE.
The BihlerMED future success story also involves partnerships in bringing the next generation of medical devices to market. Supporting this effort, we’ve developed marketing materials and trade advertising to showcase their services and the available manufacturing capabilities of affiliated BIHLER Group Companies.
