CHALLENGE
The sales-lead funnel at Marketing Dynamics was in decline and needed an integrated marketing strategy to breathe new life into their messaging, reach additional prospects and convert more new business.
SOLUTION
Redevelopment of corporate website, including an enhanced responsive design, content optimization and streamlined user experience. Implemented a lead nurturing email campaign designed to address industry pain points through thought leadership content and offerings such as case studies, best practices and complimentary consultations. Redesigned previous digital sales presentation for new sales prospects that is easier to digest, brand synchronized and more flexible for sales team members to customize, navigate and utilize across various devices.
Redesigned and Restructured Corporate Website
B2B Lead Nurturing Email Campaign Leveraging Case Studies, Industry Related "Pain" Q&A Tips and Invitations for Free Marketing + Consulting Sessions
Enhanced Mobile Friendly Sales Presentation
OUTCOME
In a 9-month period, qualified sales leads grew by 107% and new business contracts increased by 33%. Month-over-month, Marketing Dynamics received a 415% increase in web traffic from new visitors.
In a 9-month period, qualified sales leads grew by 107% and new business contracts increased by 33%. Month-over-month, Marketing Dynamics received a 415% increase in web traffic from new visitors.