CHALLENGE
Highly regarded for providing quality long-term care, Opis was not nearly as well known for their other more profitable business units (post-acute rehab, home health, etc.). Additionally, the organization’s “identity” lacked cohesiveness and synergy despite having all the operational aspects in place.
SOLUTION
Re-branded and re-positioned the organization as Florida’s leading multi-care provider for older adults. Communicated the full scope and expansion of services through new collateral material and external/internal multi-media promotional campaigns. Employed a thought-leadership campaign focused on education and image-building of the corporate brand.
Highly regarded for providing quality long-term care, Opis was not nearly as well known for their other more profitable business units (post-acute rehab, home health, etc.). Additionally, the organization’s “identity” lacked cohesiveness and synergy despite having all the operational aspects in place.
SOLUTION
Re-branded and re-positioned the organization as Florida’s leading multi-care provider for older adults. Communicated the full scope and expansion of services through new collateral material and external/internal multi-media promotional campaigns. Employed a thought-leadership campaign focused on education and image-building of the corporate brand.
![](https://cdn.myportfolio.com/6a2d646a8f8161b63a199de4351203fa/dc1398eae890196a6553b2d5_rw_1920.jpg?h=88b0c5347a547cbd422d03c170a7dc4d)
Branding Guidelines Manual
![](https://cdn.myportfolio.com/6a2d646a8f8161b63a199de4351203fa/8ae5da774ae9c05c488aa2a7_rw_1920.jpg?h=53ea5b284d495ec2f4934ca270185bed)
Website Development for All Three Healthcare Service Lines
![](https://cdn.myportfolio.com/6a2d646a8f8161b63a199de4351203fa/8148df392690481bc483b258_rw_1920.jpg?h=19d3f53ce59b220e559e79ef67825513)
Corporate Collateral with Interchangeable Healthcare Services Inserts
![](https://cdn.myportfolio.com/6a2d646a8f8161b63a199de4351203fa/33046ba0b6709b92c7ce0f82_rw_1920.jpg?h=9985185bb5b3ab847e80daea089c5c26)
Vehicle Wraps for a Fleet of 20 Shuttles
![](https://cdn.myportfolio.com/6a2d646a8f8161b63a199de4351203fa/ec53d3785d66b74f3091f07c_rw_1920.jpg?h=5a98eb6eb96a3bf86177d12550a95ad7)
Customer Handbook for Patients Receiving Short-Term and Long-Term Care
![](https://cdn.myportfolio.com/6a2d646a8f8161b63a199de4351203fa/3faec476990d1fb34926667d_rw_1920.jpg?h=c2d7829458c7523ed1a0dac833ce2aad)
Automated Email Lead Nurting Campaign
![](https://cdn.myportfolio.com/6a2d646a8f8161b63a199de4351203fa/9746cd1b311bb6ded101c28d_rw_1920.jpg?h=2e40b84cd4297b751da00280a2e2a857)
Thought Leadership Series Shared on Corporate Website
![](https://cdn.myportfolio.com/6a2d646a8f8161b63a199de4351203fa/14fce1f42652e9168777e32b_rw_1920.jpg?h=c038201df8799a3b68d861633bfe553b)
OUTCOME
The re-branding effort resulted in a significant increase in cross-selling opportunities between the different business units. Medicare Part A census for the Opis SigmaLink Rehab units grew by an average of 19% over the first year. Through cost effective marketing management and vendor negotiations, Opis received a 23% reduction in production charges below contract agreement.
The re-branding effort resulted in a significant increase in cross-selling opportunities between the different business units. Medicare Part A census for the Opis SigmaLink Rehab units grew by an average of 19% over the first year. Through cost effective marketing management and vendor negotiations, Opis received a 23% reduction in production charges below contract agreement.