CHOOSING THE RIGHT PATH
RideWise, the one place for travel and movability solutions and referrals in Somerset County (SC), reached out for help in generating new and enhanced awareness, understanding and differentiation among key audiences, and expanding the positive perceptions throughout the key business sectors and industries.
LOSING THE TRAINING WHEELS
Enhanced the look and feel of the RideWise identity through the rebranding of visual and graphic style, tone and key messaging.
Part of the visual strategy included identification and demonstration of the prevailing visual style, imagery, visual brand assets and attributes to authentically communicate the RideWise brand, and to create visual distinction in the marketplace.
Creation of key visual elements such as stationery, apparel, brochure and e-news concepts, PowerPoint format, and print advertising concepts were also included in the brand development process.
STANDING TALL IN THE MARKET
With their new look, the RideWise brand has evolved through the creation of a stronger, more strategic brand base, with foundational brand-centric communications elements depicted through distinctive messaging and visual assets.
RECOGNITION
RideWise was awarded a Platinum MarCom Award in the category of "Strategic Communications - Branding Refresh."